College Inn Mobile Application

Objective
Create a mobile application that enables users to find soup recipes made with College Inn
products.


Parameters

The application had to be built using the existing College Inn database structure which is
used to populate the College Inn web site. There was no freedom to modify or add content
to the existing structure. This limited how data could be manipulated for the application.

Solution

Make it a no-brainer for users to find soup and stew recipes through multiple points of
entry. The most popular categories were garnered from website data, then paired with a
recipe search which included College Inn products users might have on hand, and keyword
search. Basic task-orientated features were added – favorites, shopping list, store locator –
to complete the application.

The wireframes shown here are part of a 20-page set created in Visio. The last image
shows the final design of the application landing screen.

About College Inn

College Inn is a brand of Del Monte Foods, one of the country’s largest and most well-
known producers, distributors and marketers of premium quality, branded food and pet
products for the U.S. retail market, generating approximately $3.7 billion in net sales in
fiscal 2010.

Del Monte – College Inn

Mobile Application, Information Architecture, Wireframes

itunes.apple.com/sg/app/soups-on/id408397671?mt=8