Website Information Architecture

Redesign so that it would effectively communicate the brand identity to
the consumer, provides essential product information and address overall usability/user
experience issues.

Solution was retooled with strategic focus on menu offerings, locations, reward
program and gift card purchasing. The user experience was greatly enhanced by offering
multiple points of entry to find menu items, locations, promotions, reward program, gift card
and ways for consumers to communicate with the restaurant chain.

About Kings Family
The family-friendly restaurant chain was established in 1967. The chain is home to more
than 30 locations.

Kings Family Restaurant

Information Architecture for Web Site