Skinny Cow Website Information Architecture

Objective
Redesign Skinnycow.com to effectively communicate the brand to the consumer,
encourage interaction, showcase product and engage with users by highlighting social
media.

Solution

Skinnycow.com was redesigned with a strategic focus on personality, product and social
initiatives. The user experience was dramatically improved by offering multiple points of
entry to find products, coupons, promotions and ways to connect and communicate with the
brand.

About Skinny Cow

Skinny Cow is a Nestle Brand.

Nestle

Website, Information Architecture

www.skinnycow.com/